Artists to Watch 2017 #14: RAYE

raye

Out of all the artists on my list, RAYE seems to be the one the music industry as a whole is the most convinced is destined for stardom, placing 3rd on the BBC Sound of 2017 poll as well as being selected for Vevo Dscvr’s Ones to Watch 2017, among other tip lists. I definitely agree she’s set for greatness. RAYE first caught my eye with her song Bet U Wish back in 2014 and then being featured on SG Lewis’s excellent Yours. Since then, she has released her debut EP, Second, which includes the absolute stand outs, I, U, Us and Shhh. RAYE sets out to make easily palatable pop music, but on her own terms, and she absolutely succeeds. Her songs have an instant appeal while still remaining totally unique and forward thinking. My one concern was how some of her music would translate to a live setting, but those fears were totally put to rest recently after watching some of her live performances, particularly this one. RAYE seems poised to be a huge force in UK music in the coming year, and I am so excited for everything she’s going to accomplish.

Start with: I, U, Us, Shhh

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